There is never a good reason to announce that you're going to make an announcement. This rule came to mind when I saw this tweet scroll by this morning:
![[screenshot of tweet]](http://mult.ifario.us/files/nonannouncement.jpg)
This belongs in the same category of non-actions as a blog post to say you haven't been blogging, telling people about your "stealth" startup, or a statement like "with all due respect".










